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technology

- 16\. 7. 2025\\ - Iveta Nečesalová\\ - 4 minutes\\ \\ **Temná stránka AI. Evoluce, nebo exploze?**

This article from eVisions.cz discusses the dark side of AI, focusing on the misuse of artificial intelligence for fraudulent activities such as deepfakes for financial scams and fake pornography. It highlights how accessible AI technology is being exploited to manipulate reality, citing examples like deepfake images of Taylor Swift and Rishi Sunak. The piece warns about the potential impact of AI on public opinion and the slow response of social media platforms to these threats.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
technology

- 31\. 7. 2025\\ - Iveta Nečesalová\\ - 6 minutes\\ \\ **Promptování jako dovednost. Proč profík dostane z AI víc než laik?**

This article discusses the importance of prompt engineering for AI tools, especially in copywriting, and explains why a professional can get better results from AI than an amateur. It highlights that AI is a tool requiring skilled handling to produce relevant and high-quality outputs, similar to how a chef needs precise instructions to cook a specific meal. The article emphasizes that a well-thought-out and detailed prompt leads to tailored solutions, making the copywriter's role more focused on context and strategy rather than just generating text.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
other

- 17\. 8. 2025\\ - Fedor Dúbravský\\ - 7 minutes\\ \\ **Mají rich snippets vždy pozitivní vliv na míru prokliku?**

This article discusses whether rich snippets always positively affect click-through rates. The author, Fedor Dúbravský, a SEO specialist at eVisions, details a case study testing the impact of product carousels (using microdata format) on category URLs. The findings indicated a significant drop in CTR for category URLs, while product URLs in the carousel gained traffic, resulting in an overall loss of organic clicks.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
product

- 24\. 9. 2025\\ - Klára Chaloupková\\ - 7 minutes\\ \\ **MONETA Money Bank case study: Precizním SEO (a GEO) k nejlepšímu zobrazování v AI vyhledávání ve finančním sektoru**

This article discusses a case study of MONETA Money Bank's successful SEO and GEO strategies, which led to their prominence in AI search results within the financial sector in 2025. The bank achieved high visibility in AI Overviews and maintained lead generation despite changes in click-through rates. Their success is attributed to progressive SEO tactics, agile approaches, multichannel marketing, and a strong focus on user experience.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
technology
product

- 14\. 10. 2025\\ - Fedor Dúbravský\\ - 10 minutes\\ \\ **Jak funguje AI Mode od Googlu: Nový způsob vyhledávání stručně a jednoduše**

Google has begun making its AI Mode feature available to users in the Czech Republic and Slovakia, fundamentally changing how the search engine processes queries and provides answers. This new functionality moves away from classic links toward fully generated, AI-powered responses, without replacing traditional search. The article explains how AI Mode technically works, using a 'reasoning chain' and emphasizing personalization, embedding, and vector comparison.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
m&a
product

- 1\. 11. 2025\\ - Ondřej Brož\\ - 5 minutes\\ \\ **Šipka, která míří na cíl: Nový vizuál, který posouvá hranice**

In 2024, eVisions was acquired by FTMO, a new strategic partner, making them a wholly-owned subsidiary. This milestone led to a complete redesign of eVisions' visual identity, starting with defining key objectives and creating a unified visual style that eliminated the fragmentation of the original identity. The redesign aimed to reflect the agency's growth from a "garage" startup to a respected international brand, embodied in a new logo featuring an arrow pointing to a target and a modern color palette.

eVisions Advertising s.r.o.·
- 1\. 11. 2025\\ - Ondřej Brož\\ - 5 minutes\\ \\ **Šipka, která míří na cíl: Nový vizuál, který posouvá hranice**
leadership

- 18\. 11. 2025\\ - Hedvika Nová\\ - 7 minutes\\ \\ **Jak vzniká dobrý uživatelský zážitek? Nika Novosadová o své cestě od Social Media k UX leadershipu**

Nika Novosadová, Head of Experience at eVisions, shares her journey from social media management to UX leadership. The article highlights her extensive experience in online marketing, starting with social media, copywriting, and SEO, before transitioning to UX. She emphasizes the importance of UX in improving user experience and driving conversions for clients across various industries.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
marketing

- 8\. 12. 2025\\ - Zuzana Palečková\\ - 7 minutes\\ \\ **Z nuly na SEO hvězdu: Pomohli jsme Kalkulátor.cz vyrůst o 700 % díky chytré obsahové strategii**

eVisions.cz helped Kalkulátor.cz, a price comparison website, improve its organic traffic by 700% and organic revenue by 220% within two years through a smart content strategy, technical optimization, and link building. Kalkulátor.cz is now a visible player in search results for energy, insurance, mobile tariffs, and internet comparisons. The successful collaboration highlights the effectiveness of systematic SEO work in a competitive market.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
hiring
leadership

- 7\. 4. 2026\\ - Hedvika Nová\\ - 7 minutes\\ \\ **Z juniora na Head of PPC za 3 roky: Martina o vedení týmu, výkonu a růstu**

This article from eVisions.cz features Martina Sabolová, who progressed from a junior position to Head of PPC in three years at the company. She now leads a five-member team responsible for client advertising campaigns across digital channels. The article highlights her journey, her approach to team leadership and performance within the advertising agency.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
technology

- 6\. 5. 2026\\ - Fedor Dúbravský\\ - 8 minutes\\ \\ **Query fan-out v praxi: jak na základě dat optimalizovat obsah pro AI**

This article from eVisions.cz discusses "query fan-out" in the context of AI search, explaining how AI breaks down a single query into multiple sub-queries to form a comprehensive answer. It highlights the changing SEO landscape due to AI search tools like Google AI Mode, ChatGPT, and Perplexity, and offers strategies for optimizing content for AI. The author, Fedor Dúbravský, emphasizes the importance of understanding AI's two modes: internal knowledge bases and grounding from external sources.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
technology

- 8\. 6. 2026\\ - Martina Sabolová\\ - 6 minutes\\ \\ **Meta AI stack: co dnes skutečně hýbe výkonem reklam na Metě**

This article discusses Meta's AI stack, including Andromeda, Lattice, and GEM, and how these technologies are transforming advertising on the platform. It explains that Meta is moving beyond being merely an advertising platform to become an AI ecosystem, emphasizing the increasing importance of creative quality, ad placements, and robust conversion signals. The author, Martina Sabolová, Head of PPC, provides insights into how these changes impact advertisers' strategies and campaign management.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
hiring
leadership

People & Culture

eVisions features articles under the 'People & Culture' section, highlighting career progression within the company. One article discusses an employee's journey from junior to Head of PPC, while another focuses on an individual's path from Social Media to UX leadership. These articles showcase professional development and leadership roles within eVisions.

eVisions Advertising s.r.o.·
eVisions Advertising s.r.o.eVisions Advertising s.r.o.
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