Industry Intelligence
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This article outlines MyAffiliates' cookie policy, explaining what cookies are, how they are used, and how users can manage them. It details the use of both first-party cookies for site preferences and third-party cookies from services like Google Analytics to improve user experience.
MyAffiliatesThis article outlines the support and pricing structure for MyAffiliates' affiliate tracking software. It details their 24/7 support, integration timeline, and ability to support multiple brands, emphasizing flexibility and transparent pricing. The company highlights its competitive advantages over other affiliate tracking software providers.
MyAffiliatesThe article emphasizes that long-term affiliate success requires a focus on both player acquisition and retention, not just acquisition. MyAffiliates highlights how its platform helps affiliates by providing tools for visibility into player behavior, multi-brand tracking, and commission models that reward sustained activity. This strategic shift towards valuing retention is seen as crucial for affiliates to thrive in the evolving industry landscape.
iGaming affiliate programs are experiencing an increase in closures due to rising operating costs from compliance and taxation, strategic realignments by larger operators like Betfair, and an influx of underfunded smaller operators. Many small brands launched via white label platforms are struggling to gain traction and financial stability, leading to unpaid affiliates and shuttered programs. Additionally, a lack of investment in proper tracking technology contributes to operators deciding to close programs rather than upgrade outdated systems.
A recent MyAffiliates poll indicates that trust and brand reputation, along with website UX and speed, are now the most significant factors influencing player conversion rates in iGaming. Bonuses and promotions, once dominant, have a much smaller impact today. This shift suggests a need for the industry to focus on long-term brand building and user experience for sustainable growth.
AI-driven search is increasingly impacting affiliate marketing, with data from 2024–2025 showing a significant rise in AI referrals and impressions. Affiliates must adapt their strategies to this AI-first, mobile-driven world. The growth in AI-generated activity indicates that AI referrals are a measurable and growing part of traffic, though not all hits translate into unique traffic.
This article discusses the evolving landscape of affiliate tracking in a 'cookie-less future,' highlighting a poll where Server-to-Server (S2S) tracking is preferred by 56% of respondents. It explains that while third-party cookies are disappearing, first-party cookie dependencies and hybrid tracking models are still prevalent. MyAffiliates aims to help operators navigate this complexity with flexible, hybrid tracking solutions for accuracy and compliance.
MyAffiliates CEO Clemence Dujardin discussed the company's growth from its Australian origins to becoming a leader in iGaming affiliate management. Dujardin, who joined in 2012 and rose to CEO, emphasized trust as central to their tech-led expansion. The company, founded in 2007 by Steven Harris, has significantly expanded its client base, onboarded 100 customers by 2018, and established an office in Malta.
MyAffiliates, a leading provider of affiliate tracking software for the iGaming industry, will be exhibiting at SiGMA Europe 2025 in Rome to showcase its affiliate tracking solutions. The company invites operators, affiliates, and industry professionals to visit Stand 1001 to discuss affiliate management needs and explore its robust platform.
Myaffiliates.com explores the enduring importance of networking at industry conferences, citing a LinkedIn poll where 75% of respondents prioritized networking and partnerships. The article emphasizes that while closing deals, discovering new tools, and learning from experts are valuable, they are secondary to building trust and relationships fostered through in-person interactions. This perspective suggests that conferences serve primarily as meeting points for relationship-building rather than immediate transaction closures.
MyAffiliates, an affiliate network provider, will exhibit at SiGMA Europe 2025 in Rome to showcase its technology and network. The company also shared a blog post about the importance of networking at conferences and another on scaling tech with trust. These updates highlight MyAffiliates' continued engagement with the industry and its focus on technological advancements.
MyAffiliatesThis article from mymaamarkets.com, titled "Commodity Fundamentals: Supply and Demand," likely provides educational content on the basic economic principles influencing commodity markets. It is expected to explain how supply and demand dynamics impact commodity prices and market trends. The piece serves as an informational resource for understanding fundamental analyses in the commodities sector.
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