Affiliate networks
product
Lead Distribution\\ \\ Automated solution that validates & distributes leads in real-time
IREV is a performance marketing solutions provider··16 min read·
IREV is a performance marketing solutions provider
IREV is a performance marketing solutions provider

Products
[Partner Platform\\
\\
SaaS Solution for running profitable affiliate campaigns](https://irev.com/partner-platform/)
[Lead Distribution\\
\\
Automated solution that validates & distributes leads in real-time](https://irev.com/lead-distribution/)
Solutions
[iGaming & Casino\\
\\
Tailored solution for iGaming&Casino affiliate programs](https://irev.com/igaming-affiliate-software/)
Resources
[Blog\\
\\
Latest IREV news and actual articles from partner marketing sphere.](https://irev.com/blog/)
[Affiliate Marketing Glossary\\
\\
The A to Z library with explanations for all affiliate marketing terms you will encounter on your journey to growing your affiliate business.](https://irev.com/affiliate-marketing-glossary/)
Company
[About Us\\
\\
Learn more about the company and people behind it](https://irev.com/about-us/)
[Contact Us\\
\\
Get in touch with us if you have any questions](https://irev.com/contact-us/)
[Sign In](https://id.irev.com/auth/login)
[Book a Demo](https://irev.com/lead-distribution/#book_demo)
Copyright © 2026 IREV. All rights reserved.
# Lead Distribution
Is an intelligent tracking solution focused on maximizing revenue for affiliate networks,
multi-brand advertisers and media buying teams.
[Book a Demo](https://irev.com/lead-distribution/#book_demo)
### Drive more revenue with Lead Distribution

#### Distribute

#### Analyze

#### Manage

#### Optimize

01
Rotation based traffic distribution
Master your traffic with the rotation system that handles lead distribution from sources to advertisers. Increase conversion rate and improve customer relations by ensuring precise compatibility of leads vs. offers
02
PQL To Define Rules
With PQL at the core, customization of rotation is almost limitless. With a variety of rules to apply, you can rest assured that traffic will land at the best match offer
03
Traffic Filter
Smart way of separating traffic, prohibiting a certain piece of traffic from entering a system. Utilizing a full PQL potential, you can segregate your traffic by the smallest details
04
Tree structure for flexible settings
Rotation is a tree-like structure - inside one branch there can be multiple other branches with advertisers & offers requirements. You can split traffic into dozens of pieces and direct it to the most compatible offer

01
Drill-down reports
From the general overview to every single detail that matters. Dive into the numbers you get for better understanding of the performance.
02
Charts Builder
Easily visualize data trends over intervals of time. With data visualization you can easily work with high volumes of data, analyzing deviations that can help to optimize ad campaigns.
03
Comparing Analytics
View and compare data based on a set of popular categories like time interval, start & end date, GEO, CTA, affiliates, etc. Comparison reports enable you to identify campaign conditions that drive the highest revenue.
04
Data Exporter
All our reporting tools includes very handy feature which allows you to save all the data you've gathered in CSV file with just one click!

01
360° Visualization
Easily connect the dots over ad campaigns’ metrics into one easy-to-understand picture with the help of customizable interfaces.
02
Incidents System
With PQL at the core, customization of rotation is almost limitless. With a variety of rules to apply, you can rest assured that traffic will land at the best match offer
03
CPA or CPL
Working on CPA or CPL bases is the most effective as you pay only for the visible result. Choose what suits you the most.
04
Ad Tracking
One place to track the performance of advertising campaigns. Pixel or Postback tracking? You choose. We provide both.
05
Domain Customization
Make it easy to run your business on iREV with a custom domain that’s personalized to your business. Also, make your brand recognizable with custom design that we can implement for you.
06
Multiple Currencies
We enable you to register sales and make payment to affiliates in multiple currencies.

01
Smart Funnels Management
One offer for the whole GEO group to easily manage multi language funnels and direct traffic to the relevant language page.
02
Lead injections
Monetize non-targeted traffic by re-processing and re-pushing leads to another final advertiser, with or without rotation.
03
AB Tests
Run AB tests to compare the performance of different funnels and choose the one that converts better.
04
Cap management
Set caps on your offers to have full control over campaign costs and monitor that advertisers stay within approved ad budgets.
### Drive more revenue with Lead Distribution

#### Distribute

01
Rotation based traffic distribution
Master your traffic with the rotation system that handles lead distribution from sources to advertisers. Increase conversion rate and improve customer relations by ensuring precise compatibility of leads vs. offers
02
PQL To Define Rules
With PQL at the core, customization of rotation is almost limitless. With a variety of rules to apply, you can rest assured that traffic will land at the best match offer
03
Traffic Filter
Smart way of separating traffic, prohibiting a certain piece of traffic from entering a system. Utilizing a full PQL potential, you can segregate your traffic by the smallest details
04
Tree structure for flexible settings
Rotation is a tree-like structure - inside one branch there can be multiple other branches with advertisers & offers requirements. You can split traffic into dozens of pieces and direct it to the most compatible offer

#### Analyze

01
Drill-down reports
From the general overview to every single detail that matters. Dive into the numbers you get for better understanding of the performance.
02
Charts Builder
Easily visualize data trends over intervals of time. With data visualization you can easily work with high volumes of data, analyzing deviations that can help to optimize ad campaigns.
03
Comparing Analytics
View and compare data based on a set of popular categories like time interval, start & end date, GEO, CTA, affiliates, etc. Comparison reports enable you to identify campaign conditions that drive the highest revenue.
04
Data Exporter
All our reporting tools includes very handy feature which allows you to save all the data you've gathered in CSV file with just one click!

#### Manage

01
360° Visualization
Easily connect the dots over ad campaigns’ metrics into one easy-
This brief was generated from the original reporting. Read the full article at the source:
Read at irev.com

