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Lead Distribution\\ \\ Automated solution that validates & distributes leads in real-time

IREV is a performance marketing solutions provider··16 min read·IREV is a performance marketing solutions provider logoIREV is a performance marketing solutions provider
Lead Distribution\\
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Automated solution that validates & distributes leads in real-time
![Menu](<Base64-Image-Removed>)![Menu](<Base64-Image-Removed>) Products [Partner Platform\\ \\ SaaS Solution for running profitable affiliate campaigns](https://irev.com/partner-platform/) [Lead Distribution\\ \\ Automated solution that validates & distributes leads in real-time](https://irev.com/lead-distribution/) Solutions [iGaming & Casino\\ \\ Tailored solution for iGaming&Casino affiliate programs](https://irev.com/igaming-affiliate-software/) Resources [Blog\\ \\ Latest IREV news and actual articles from partner marketing sphere.](https://irev.com/blog/) [Affiliate Marketing Glossary\\ \\ The A to Z library with explanations for all affiliate marketing terms you will encounter on your journey to growing your affiliate business.](https://irev.com/affiliate-marketing-glossary/) Company [About Us\\ \\ Learn more about the company and people behind it](https://irev.com/about-us/) [Contact Us\\ \\ Get in touch with us if you have any questions](https://irev.com/contact-us/) [Sign In](https://id.irev.com/auth/login) [Book a Demo](https://irev.com/lead-distribution/#book_demo) Copyright © 2026 IREV. All rights reserved. # Lead Distribution Is an intelligent tracking solution focused on maximizing revenue for affiliate networks, multi-brand advertisers and media buying teams. [Book a Demo](https://irev.com/lead-distribution/#book_demo) ### Drive more revenue with Lead Distribution ![photo102](https://irev.com/wp-content/uploads/2024/11/photo102.svg) #### Distribute ![photo103](https://irev.com/wp-content/uploads/2024/11/photo103.svg) #### Analyze ![photo104](https://irev.com/wp-content/uploads/2024/11/photo104.svg) #### Manage ![photo105](https://irev.com/wp-content/uploads/2024/11/photo105.svg) #### Optimize ![ld-img1-3ebeb3ad18dd4901b6a7c490878f6841](https://irev.com/wp-content/uploads/2024/11/ld-img1-3ebeb3ad18dd4901b6a7c490878f6841.png) 01 Rotation based traffic distribution Master your traffic with the rotation system that handles lead distribution from sources to advertisers. Increase conversion rate and improve customer relations by ensuring precise compatibility of leads vs. offers 02 PQL To Define Rules With PQL at the core, customization of rotation is almost limitless. With a variety of rules to apply, you can rest assured that traffic will land at the best match offer 03 Traffic Filter Smart way of separating traffic, prohibiting a certain piece of traffic from entering a system. Utilizing a full PQL potential, you can segregate your traffic by the smallest details 04 Tree structure for flexible settings Rotation is a tree-like structure - inside one branch there can be multiple other branches with advertisers & offers requirements. You can split traffic into dozens of pieces and direct it to the most compatible offer ![ld-img2-a382cb8b5aea8a1aa13a798ee45a14cb](https://irev.com/wp-content/uploads/2024/11/ld-img2-a382cb8b5aea8a1aa13a798ee45a14cb.png) 01 Drill-down reports From the general overview to every single detail that matters. Dive into the numbers you get for better understanding of the performance. 02 Charts Builder Easily visualize data trends over intervals of time. With data visualization you can easily work with high volumes of data, analyzing deviations that can help to optimize ad campaigns. 03 Comparing Analytics View and compare data based on a set of popular categories like time interval, start & end date, GEO, CTA, affiliates, etc. Comparison reports enable you to identify campaign conditions that drive the highest revenue. 04 Data Exporter All our reporting tools includes very handy feature which allows you to save all the data you've gathered in CSV file with just one click! ![ld-img3-4f34826570b024777ef9b549d20a5acb](https://irev.com/wp-content/uploads/2024/11/ld-img3-4f34826570b024777ef9b549d20a5acb.png) 01 360° Visualization Easily connect the dots over ad campaigns’ metrics into one easy-to-understand picture with the help of customizable interfaces. 02 Incidents System With PQL at the core, customization of rotation is almost limitless. With a variety of rules to apply, you can rest assured that traffic will land at the best match offer 03 CPA or CPL Working on CPA or CPL bases is the most effective as you pay only for the visible result. Choose what suits you the most. 04 Ad Tracking One place to track the performance of advertising campaigns. Pixel or Postback tracking? You choose. We provide both. 05 Domain Customization Make it easy to run your business on iREV with a custom domain that’s personalized to your business. Also, make your brand recognizable with custom design that we can implement for you. 06 Multiple Currencies We enable you to register sales and make payment to affiliates in multiple currencies. ![ld-img4-f8ac5a1f34dcbfcd15c31f9ef0373c37](https://irev.com/wp-content/uploads/2024/11/ld-img4-f8ac5a1f34dcbfcd15c31f9ef0373c37.png) 01 Smart Funnels Management One offer for the whole GEO group to easily manage multi language funnels and direct traffic to the relevant language page. 02 Lead injections Monetize non-targeted traffic by re-processing and re-pushing leads to another final advertiser, with or without rotation. 03 AB Tests Run AB tests to compare the performance of different funnels and choose the one that converts better. 04 Cap management Set caps on your offers to have full control over campaign costs and monitor that advertisers stay within approved ad budgets. ### Drive more revenue with Lead Distribution ![photo102](https://irev.com/wp-content/uploads/2024/11/photo102.svg) #### Distribute ![ld-img1-3ebeb3ad18dd4901b6a7c490878f6841](https://irev.com/wp-content/uploads/2024/11/ld-img1-3ebeb3ad18dd4901b6a7c490878f6841.png) 01 Rotation based traffic distribution Master your traffic with the rotation system that handles lead distribution from sources to advertisers. Increase conversion rate and improve customer relations by ensuring precise compatibility of leads vs. offers 02 PQL To Define Rules With PQL at the core, customization of rotation is almost limitless. With a variety of rules to apply, you can rest assured that traffic will land at the best match offer 03 Traffic Filter Smart way of separating traffic, prohibiting a certain piece of traffic from entering a system. Utilizing a full PQL potential, you can segregate your traffic by the smallest details 04 Tree structure for flexible settings Rotation is a tree-like structure - inside one branch there can be multiple other branches with advertisers & offers requirements. You can split traffic into dozens of pieces and direct it to the most compatible offer ![photo103](https://irev.com/wp-content/uploads/2024/11/photo103.svg) #### Analyze ![ld-img2-a382cb8b5aea8a1aa13a798ee45a14cb](https://irev.com/wp-content/uploads/2024/11/ld-img2-a382cb8b5aea8a1aa13a798ee45a14cb.png) 01 Drill-down reports From the general overview to every single detail that matters. Dive into the numbers you get for better understanding of the performance. 02 Charts Builder Easily visualize data trends over intervals of time. With data visualization you can easily work with high volumes of data, analyzing deviations that can help to optimize ad campaigns. 03 Comparing Analytics View and compare data based on a set of popular categories like time interval, start & end date, GEO, CTA, affiliates, etc. Comparison reports enable you to identify campaign conditions that drive the highest revenue. 04 Data Exporter All our reporting tools includes very handy feature which allows you to save all the data you've gathered in CSV file with just one click! ![photo104](https://irev.com/wp-content/uploads/2024/11/photo104.svg) #### Manage ![ld-img3-4f34826570b024777ef9b549d20a5acb](https://irev.com/wp-content/uploads/2024/11/ld-img3-4f34826570b024777ef9b549d20a5acb.png) 01 360° Visualization Easily connect the dots over ad campaigns’ metrics into one easy-
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