Affiliate networks News
Privacy Policy
MyAffiliates has published its Privacy Policy, effective July 31, 2019. The policy details the collection, use, and disclosure of personal data when using the MyAffiliates service. It clarifies how MyAffiliates operates as a data controller and processes user information.
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This article outlines the support and pricing structure for MyAffiliates' affiliate tracking software. It details their 24/7 support, integration timeline, and ability to support multiple brands, emphasizing flexibility and transparent pricing. The company highlights its competitive advantages over other affiliate tracking software providers.
Long-Term Affiliate Success: If You’re Still Chasing Acquisition Alone, You’re Already Behind
The article emphasizes that long-term affiliate success requires a focus on both player acquisition and retention, not just acquisition. MyAffiliates highlights how its platform helps affiliates by providing tools for visibility into player behavior, multi-brand tracking, and commission models that reward sustained activity. This strategic shift towards valuing retention is seen as crucial for affiliates to thrive in the evolving industry landscape.
The Rise of iGaming Affiliate Program Closures: What’s Really Going On
iGaming affiliate programs are experiencing an increase in closures due to rising operating costs from compliance and taxation, strategic realignments by larger operators like Betfair, and an influx of underfunded smaller operators. Many small brands launched via white label platforms are struggling to gain traction and financial stability, leading to unpaid affiliates and shuttered programs. Additionally, a lack of investment in proper tracking technology contributes to operators deciding to close programs rather than upgrade outdated systems.
AI Search and the Affiliate Shift: What the Data from 2024–2025 Reveals
AI-driven search is increasingly impacting affiliate marketing, with data from 2024–2025 showing a significant rise in AI referrals and impressions. Affiliates must adapt their strategies to this AI-first, mobile-driven world. The growth in AI-generated activity indicates that AI referrals are a measurable and growing part of traffic, though not all hits translate into unique traffic.
Cookies are crumbling – so, what’s left on the plate?
This article discusses the evolving landscape of affiliate tracking in a 'cookie-less future,' highlighting a poll where Server-to-Server (S2S) tracking is preferred by 56% of respondents. It explains that while third-party cookies are disappearing, first-party cookie dependencies and hybrid tracking models are still prevalent. MyAffiliates aims to help operators navigate this complexity with flexible, hybrid tracking solutions for accuracy and compliance.
MyAffiliates: Scaling tech with trust as core
MyAffiliates CEO Clemence Dujardin discussed the company's growth from its Australian origins to becoming a leader in iGaming affiliate management. Dujardin, who joined in 2012 and rose to CEO, emphasized trust as central to their tech-led expansion. The company, founded in 2007 by Steven Harris, has significantly expanded its client base, onboarded 100 customers by 2018, and established an office in Malta.
MyAffiliates to Exhibit at SiGMA Europe 2025 in Rome, Stand 1001
MyAffiliates, a leading provider of affiliate tracking software for the iGaming industry, will be exhibiting at SiGMA Europe 2025 in Rome to showcase its affiliate tracking solutions. The company invites operators, affiliates, and industry professionals to visit Stand 1001 to discuss affiliate management needs and explore its robust platform.
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MyAffiliates, an affiliate network provider, will exhibit at SiGMA Europe 2025 in Rome to showcase its technology and network. The company also shared a blog post about the importance of networking at conferences and another on scaling tech with trust. These updates highlight MyAffiliates' continued engagement with the industry and its focus on technological advancements.
For Affiliates
MeUp has launched an affiliate program that offers a 5% lifetime commission on all referrals' deposits. This program is designed to attract affiliates with advanced tracking, custom links, and an easy-to-use dashboard to manage earnings. An example calculation shows how earnings can scale with the number of active users referred.
Events & Conferences
MeUp.com has attended several industry events and conferences, including TOKEN2049 Dubai, brightonSEO 2025, and SEO Mastery Summit 2025. This shows their commitment to staying engaged within the digital marketing and crypto sectors. The company's staff also participated in these events.
Contact Us\\ \\ Get in touch with us if you have any questions
IREV provides a SaaS platform for managing marketing partnerships across mobile and web. They offer solutions for running profitable affiliate campaigns, lead distribution, and tailored options for the iGaming & Casino industry. The company encourages inquiries regarding their features and partnership proposals.
Blog\\ \\ Latest IREV news and actual articles from partner marketing sphere.
IREV, a company specializing in partner marketing solutions, features its latest news and articles on its blog. The platform offers products like Partner Platform for affiliate campaigns and Lead Distribution for real-time lead validation. Content on their blog includes guides on affiliate agreements, finding affiliate publishers, and CPA marketing.
iGaming & Casino\\ \\ Tailored solution for iGaming&Casino affiliate programs
IREV has launched an affiliate management solution tailored for the iGaming and Casino industry. This solution offers comprehensive tools for affiliate program management, including tracking, flexible commissions, and customized payouts. It aims to help businesses launch and scale their iGaming affiliate programs efficiently.
Lead Distribution\\ \\ Automated solution that validates & distributes leads in real-time
IREV has announced a new product called 'Lead Distribution,' an automated solution designed to validate and distribute leads in real-time. This intelligent tracking solution focuses on maximizing revenue for affiliate networks, multi-brand advertisers, and media buying teams. It incorporates features such as rotation-based traffic distribution, PQL for rule definition, traffic filtering, and a flexible tree structure for settings.
Partner Platform\\ \\ SaaS Solution for running profitable affiliate campaigns
IREV introduces its Partner Platform, an affiliate marketing software designed to help businesses launch, manage, optimize, and scale partner programs. The platform offers extensive data analytics, robust partnership building tools, and significant customization options. It aims to provide users with full control over their affiliate marketing efforts and ensure data security.
Paysafe expands OLG partnership with Income Access-powered affiliate program
Paysafe has broadened its existing collaboration with OLG by launching an affiliate program powered by Income Access. The partnership aims to enhance OLG's iGaming and sports betting offerings in Ontario. This expansion leverages Income Access's technology to drive engagement and customer acquisition for OLG.
Paysafe’s Income Access wins Affiliate Tracking Software award at 2022 SiGMA Americas
Income Access, a Paysafe company, has been awarded the Affiliate Tracking Software award at the 2022 SiGMA Americas event. This recognition highlights their strength in affiliate marketing solutions within the iGaming industry.
Affiliate Network
Fintech360 is promoting its Affiliate Network solution, designed to help businesses manage partnerships with publishers, influencers, and advertising networks. The platform offers features such as simple API integration, a comprehensive dashboard for insights, and traffic and resource management to optimize performance marketing results. Fintech360 highlights the security, continuous development, and intuitive nature of its affiliate marketing platform.
Scale Your Affiliate Marketing Program with Cellxpert Deep Analytics
Cellxpert introduces its Deep Analytics Hub, a new tool designed to enhance affiliate marketing programs in the iGaming sector. This platform aims to transform raw data into actionable insights, enabling operators to optimize player engagement and revenue growth. Key features include customizable Media Reports for targeted insights and a Trend Analysis Report to identify patterns over time.
Advanced Affiliate Marketing: Mastering the Art of Conversion
Cellxpert has published a guide on advanced affiliate marketing strategies, focusing on tactics like niche segmentation, multi-channel marketing, and retargeting campaigns. The guide aims to help affiliate marketers achieve scalable growth and maximize their ROI by working smarter. It provides insights into identifying profitable micro-niches and effectively utilizing various platforms for increased reach and engagement.
Build a High-Performing Affiliate Program Across iGaming Verticals
Cellxpert helps iGaming operators manage their affiliate programs across multiple verticals like online casinos and sportsbooks. The company's platform provides detailed, vertical-specific tracking and flexible commission structures. This allows operators to optimize performance and maximize revenue through data-driven decisions.
The Hidden Costs of Choosing the Wrong Affiliate Platform
This article discusses the hidden costs associated with choosing the wrong affiliate platform, beyond the initial setup fees and monthly licenses. It highlights how factors like data loss, compliance failures, fraud exposure, and manual workarounds can significantly increase the true cost of ownership over time. The author emphasizes that operators often underestimate these long-term expenses, which can negatively impact their P&L through missing revenue and inefficient operations.
CPA, RevShare, Hybrid: How to Choose the Right Affiliate Commission Model
The article explores various affiliate commission models including CPA, RevShare, and Hybrid, highlighting that the optimal choice depends on the operator's specific needs, traffic profile, program maturity, and risk tolerance. It emphasizes that selecting the right commission structure is a strategic decision that impacts the types of affiliates attracted, fraud management, and partner retention. The content also delves into the benefits and risks associated with each model, explaining when CPA is most effective and where it can create misalignment if not managed properly.
When to Switch Affiliate Platforms: 7 Signs You’ve Outgrown Your Current System
This article discusses the signs that indicate an iGaming operator has outgrown their current affiliate platform, emphasizing the importance of timely upgrades. It highlights the impact of real-time reporting delays on revenue and compliance, and the limitations of rigid commission structures on program growth. The author suggests that staying with an inadequate system can be more costly than the risks associated with migration.
Build vs. Buy: Should You Develop Your Own iGaming Affiliate System?
This article discusses whether iGaming operators should build or buy their affiliate systems, highlighting the complexities and compliance demands unique to the iGaming industry. It argues that buying a purpose-built platform often results in lower costs and faster market entry. The piece also details the hidden costs associated with building an in-house system, including ongoing maintenance and regulatory adjustments.
Construir vs. Comprar: ¿Debería desarrollar su propio sistema de afiliados iGaming?
This article discusses the advantages of buying a pre-built iGaming affiliate platform over developing one in-house. It highlights specific complexities of the iGaming industry, such as regulatory compliance and commission calculations, which make custom development challenging and costly. The article recommends purchasing a specialized platform for lower total cost of ownership, faster time-to-market, and robust compliance.
Plataforma de gestión de afiliados iGaming: Guía completa de comparación de funcionalidades
This article provides a comprehensive guide for evaluating iGaming affiliate management platforms, focusing on six key operational categories such as tracking, commission management, compliance, and scalability. It highlights the shortcomings of generic comparisons and emphasizes the need for an iGaming-specific evaluation framework. The guide is designed to help iGaming operators make informed decisions by assessing platforms based on operational depth rather than just feature quantity.
iGaming Affiliate-Management-Plattform: Vollständiger Funktionsvergleichs-Leitfaden
This guide outlines a six-category framework for evaluating iGaming affiliate management platforms, focusing on operational depth rather than just feature lists. It highlights the importance of robust compliance tools for various regulated markets and provides a structured approach for operators to assess platforms. The framework helps identify critical functionalities often overlooked in generic comparisons, ensuring a well-informed decision for affiliate program management.
iGaming Red de Afiliados vs Plataforma: ¿Qué Modelo Impulsa un Mejor Rendimiento?
This article discusses the differences between iGaming affiliate networks and direct affiliate platforms to determine which model drives better performance. It highlights that while networks offer quicker market entry, direct platforms provide operators with greater control over tracking, commission structures, and data ownership. The piece concludes that direct platforms are more robust for managing complex affiliate programs in regulated markets.
iGaming Rede de Afiliados vs Plataforma: Qual Modelo Gera Melhor Desempenho?
This article discusses the differences between iGaming affiliate networks and direct affiliate platforms, highlighting their structural and operational distinctions, especially concerning tracking accuracy. It explains that networks are shared marketplaces offering quicker market entry but with limitations, while direct platforms offer operators full control over tracking, commission logic, and reporting. The article suggests that direct platforms are stronger for managing complex affiliate programs in regulated markets due to their advanced S2S postback tracking capabilities.